We partner with Exeter University to create original research that objectively tracks UK broadcast reporting on climate change in a way that has never been done before.

Until now, broadcast media coverage has been difficult to monitor and analyse reliably. Exeter University’s newly formed Centre for Climate Communication and Data Science (C3DS) has built a custom application which uses state-of-the-art AI tools to continuously track climate related coverage from the BBC, ITV, Sky News, Channel 4, and Channel 5 – covering television, radio, online media, and social media feeds.

We publish this data as a resource for newsrooms to know where, how often and in what way they are reporting on climate. By understanding broadcast output more accurately, newsrooms can plug the gaps, spot new opportunities and widen the reach of climate and nature reporting.

We also track audience research into how the public perceives climate news, building on broadcasters’ existing insight, to help them provide climate news that makes audiences feel informed, motivated and hopeful.

As Climate News Tracker develops, we will offer data and insights, regular reports, briefings, workshops and events, designed to support, inform and champion the best quality climate journalism across public service newsrooms.